Media Advisory – Hudson’s Bay Company

FICTIONAL – FOR EDUCATION PURPOSES ONLY

MEDIA ADVISORY

Attention: News Directors, Assignment Editors
March 25, 2018

Canada’s sweethearts partner with Canada’s store

Olympic figure skating pair Tessa Virtue and Scott Moir have been media sweethearts since their first gold medal in 2010. They will meet this week with Hudson’s Bay CEO Helena Foulkes to announce a partnership with the brand.

WHO:        Hudson’s Bay, Scott Moir, Tessa Virtue, CEO Helena Foulkes
WHAT:      Announcement of new Hudson’s Bay partnership with Virtue and Moir
WHERE:    Hudson’s Bay Company Corporate Office (1925 Torbram Rd, Brampton, Ont.)
WHEN:       Tuesday, March 27, 2018 at 1:30 p.m.
WHY:         Hudson’s Bay looks forward to a partnership with Virtue and Moir, who represent the best of Canada

MEDIA OPPORTUNITIES: Personal interview opportunities are available with Hudson’s Bay board of directors, Tessa Virtue and Scott Moir

-30-

Media Contact:

Linneah Tovstiga
Director of Corporate Communications
Hudson’s Bay Company
905-555-7396
ltovstiga@hbc.ca

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