In celebration of National Volunteer Week, I worked with the St. Joseph’s Healthcare Hamilton Volunteer Resources team to create e-cards that were printed out and delivered to volunteers. Staff members across the organization were given the opportunity to submit cards with the graphic of their choice and a customized message for volunteers.
This was an internal-only campaign and only promoted on St. Joe’s staff-only channels, during an overwhelmingly busy time in the organization. In only one week of promotion, 162 cards were submitted and distributed. Internal support for the initiative was high and plans were laid to continue this initiative in future years.