This video series was created to share the stories of three clients of the Youth Wellness Centre, part of St. Joseph’s Healthcare Hamilton. I conducted the interviews, creatively directed the shoots and editing.
Promotion was done on social media and received a 9% engagement rate, which is above industry standards. Engagement sentiment was overwhelmingly positive. All three subjects told me how excited they were to have a platform to share their stories and that they felt safe and supported through the process.